In an era of globalization, "the means of social communication have become so important as to be for many, the chief means of information
and education, of guidance and inspiration in their behavior as individuals, families and within society at large. In particular, the younger
generation is growing up in a world conditioned by the mass media". The world is seeing the emergence of a new culture that "originates not
just from whatever content is eventually expressed, but from the very fact that there exist new ways of communicating, with new languages,
new techniques and a new psychology". The exceptional role played by the means of social communication in shaping the world, its cultures
and ways of thinking has led to rapid and far-reaching changes in Asian societies. Inevitably, the Church's evangelizing mission too is deeply
affected by the impact of the mass media. Since the mass media has an ever increasing influence even in remote areas of Asia, it can
assist greatly in the proclamation of the Gospel to every corner of the continent. However, "it is not enough to use the media simply to spread
the Christian message and the Church's authentic teaching. It is necessary to integrate that message into the 'new culture' created by
modern communications." To this end, the Church needs to explore ways of thoroughly integrating the mass media into her pastoral planning
and activity, so that by its effective use the Gospel's power can reach out still further to individuals and entire peoples, and infuse Asian
cultures with the values of the Kingdom (Ecclesia in Asia No.48).
Towards a society communicating love, peace and harmony.
Being a bridge-builder in fostering peace and harmony, strengthening the weaker sections through art and media.
To Create Value based and media-literature community.
B.C . 69, Camp, Belgaum-01, Karnataka, India.